How to Price Your Oshawa Home to Sell

How to Price Your Ontario Home to Sell

Pricing is one of the most important decisions you'll make when selling your Oshawa home.

Price too high and buyers may ignore the property.

Price too low without a clear strategy and you could leave money on the table.

Start With Sold Properties

The most useful comparison usually comes from homes that have recently sold.

Focus on properties that are similar in:

• Neighbourhood

• Housing style

• Size

• Lot

• Bedrooms

• Bathrooms

• Garage

• Basement

• Condition

Active Listings Are Your Competition

Sold properties tell you what buyers have paid.

Active listings tell you what buyers can purchase instead of your home today.

Both matter.

Don't Rely on Asking Prices

Someone can list a home for any price.

A $1 million listing doesn't prove that neighbouring homes are worth $1 million.

What buyers actually paid provides much stronger evidence.

Improvements Add Value — But Not Always Dollar for Dollar

Renovations can improve value, but homeowners sometimes overestimate their effect.

A buyer may love your $40,000 kitchen.

That doesn't necessarily mean they will pay $40,000 more for the house.

Avoid Pricing Based on What You Need

Your mortgage balance, next purchase and desired profit are important to you.

But buyers determine value by comparing your property with other homes available to them.

What About Pricing Low to Generate Multiple Offers?

Underpricing can sometimes generate competition.

It can also fail.

Whether this strategy makes sense depends on:

• Market conditions

• Property type

• Inventory

• Buyer activity

• Neighbourhood

• Recent comparable sales

There is no single strategy that works for every Oshawa home.

Get a Comparative Market Analysis

A proper market analysis should explain why a particular range makes sense.

Ask to see the evidence behind the suggested price.

Michael Gallant Team
Century 21 Wenda Allen Realty